Helpful Websites to Assist in Converting FSBO Leads
A curated toolkit of sites and utilities to research owners, validate info, prep value drops, and run tighter follow-up.
FSBO Follow-Up Cadence: 7 Touches in 10 Days
A simple, repeatable follow-up system agents can run daily without feeling spammy — with messages, timing, and what to do when they ghost you.
FSBO Town
January 25, 2026
7 min read
Why most FSBO follow-up fails
The issue usually isn’t your script — it’s that follow-up is inconsistent. Sellers get busy, emotions change daily, and if you’re not present early, you get replaced by the next agent who is.
FSBO rule of thumb
Speed + consistency beats “the perfect script.”
The 7 touches in 10 days
- Day 1: Call + short permission-based text
- Day 2: Call with “quick question” opener
- Day 3: Value drop (net sheet / pricing insight)
- Day 5: Objection pre-handle (“keeping commission”)
- Day 7: Call + voicemail “two options”
- Day 9: Short text check-in
- Day 10: Final call + leave-the-door-open text
“I’m not trying to be a pest — I just don’t want you to miss your best buyer window.”
What to do if they ghost you
Don’t keep hammering. Switch to a lighter cadence (weekly), and rotate in helpful messages: buyer activity in their neighborhood, showing friction, pricing changes, or “what to expect next.”
